Affected by geopolitical crises and the hardening of global economic relations, 2025 marks the beginning of a new era for the fashion industry. According to a report by Lectra, based on artificial intelligence from the Retviews platform, for the first time since 2010, consumer brands outside the luxury sector are expected to dominate the global market.

In recent years, e-commerce has established itself as one of the most important channels for fashion brands, expanding the reach of collections and the consumer experience. However, this growth brings with it a series of legal responsibilities, especially regarding the use of customers' personal data.

O Grupo L’Oréal é um dos maiores protagonistas do setor de beleza no Brasil, movimentando R$ 19,5 bilhões e gerando aproximadamente 43 mil empregos diretos nas suas operações no país.

It's natural for fashion brands to invest in partnerships with digital influencers to strengthen their visibility. In many cases, the look is sent with the clear purpose of being promoted, and when the brand isn't tagged in the post, questions arise about what legal claims can be made.