The 2nd Private Law Chamber of the Court of Justice of Rio de Janeiro decided that the fashion brand Farm should be ordered to pay compensation to actress Jessica Ellen in the amount of R$20,000, for moral damages, due to the unauthorized use of her image for commercial purposes on Instagram.

No universo da moda, onde criação e estratégia caminham lado a lado, o contrato é um instrumento jurídico fundamental. Ele formaliza as relações que, muitas vezes, começam de forma informal, mas que envolvem valores, prazos, entregas e expectativas claras entre as partes.

The growth of a brand does not begin when it gains visibility. It begins much earlier, with its structuring. When the legal department acts from the ground up, with strategies designed for the fashion sector, it stops being just support and becomes a direct driver of the brand's results.

The 4th edition of BFSHOW, one of the main footwear industry fairs in Brazil, held from May 19 to 21 in the Anhembi District (SP), generated more than R$240 million in international business.