Expanding a brand abroad is a strategic move that requires more than just creativity and a desire to grow: it requires structure, planning and legal support. In the fashion world, where intellectual property, contracts and specific regulations are fundamental, having specialized legal advice becomes essential.

This is a common question in the fashion and advertising market. The creative use of language, in slogans, catchphrases and advertising headlines, can become a strategic asset for a brand. But, after all, is it possible to prevent another company from using the same phrase?

Without you realizing it, your brand may be building a valuable legal asset and leaving it unprotected. The way in which visual elements are organized, colors, formats, product layout, ambiance, packaging identity, display windows and even fragrances can create a unique set that is recognizable to the consumer. In law, this set is called trade dress.

In the world of fashion, where image, branding and communication go hand in hand, advertising cannot be treated as just a marketing strategy; it is also a serious legal issue. Brazilian legislation, especially the Consumer Protection Code (CDC), is quite clear when it comes to misleading and abusive advertising, providing for sanctions for those who mislead consumers, even if unintentionally.