International expansion: why is legal support crucial in this process?

Expanding a brand abroad is a strategic move that requires more than just creativity and a desire to grow: it requires structure, planning and legal support. In the fashion world, where intellectual property, contracts and specific regulations are fundamental, having specialized legal advice becomes essential.

One of the first steps is to register the brand in other countries. Even if the name is already protected in Brazil, it is not automatically valid outside the national territory. The Industrial Property Law (Law No. 9,279/96) guarantees protection within Brazil, but to ensure this protection abroad, it is necessary to act through international treaties.

In addition, contracts with distributors, suppliers, representatives and international partners must comply with local legislation and, at the same time, protect the interests of the Brazilian brand. A legal advisor specialized in the fashion sector can draft or review these contracts with attention to exclusivity clauses, deadlines, payment methods, penalties and protection of the brand's identity.

Another sensitive point is compliance with tax and customs rules. Exporting fashion products may involve taxes, customs requirements, certifications and specific licenses that vary depending on the destination. Legal support is essential to guide the company through these procedures and avoid penalties or logistical obstacles.

Issues related to brand communication also come into play. It is necessary to understand the advertising and consumption standards in each country in order to avoid cultural or legal conflicts, especially with regard to the use of image, comparative advertising and product liability.

Finally, each foreign market presents its own challenges. Successful international expansion necessarily involves precise and individualized legal mapping. This ensures that growth is sustainable, with the lowest possible risk, protecting the brand's assets and its reputation globally.

At Carolina Lago Advocacia, we work strategically to transform legal decisions into levers for growth, including across borders.