The growth of a brand does not begin when it gains visibility. It begins much earlier, with its structuring. When the legal department acts from the ground up, with strategies designed for the fashion sector, it stops being just support and becomes a direct driver of the brand's results.

The 4th edition of BFSHOW, one of the main footwear industry fairs in Brazil, held from May 19 to 21 in the Anhembi District (SP), generated more than R$240 million in international business.

The prestige beauty market in Latin America recorded an 18% growth in value in the first quarter of 2025, according to an analysis by Circana. Although significant, the performance signals a transition in the sector, which is beginning to balance channels, redefine leadership and open up new opportunities for brands of different sizes.