Franchises and licensing: legal foundations for fashion brands that want to grow safely
Expanding a fashion brand requires strategies to increase its presence, standardize operations, and broaden revenue streams without compromising its established identity and reputation. In this scenario, two models often stand out: franchising and licensing.
Carolina Lago Advocacia
Dec 19, 2025
International expansion: how to protect your brand outside of Brazil?
Com o crescimento do mercado digital, do e-commerce e da terceirização de produção, cada vez mais marcas brasileiras começam a atuar além das fronteiras nacionais. Entretanto, a expansão internacional exige um cuidado essencial: proteger a marca nos países onde ela atua ou pretende atuar.
Carolina Lago Advocacia
Dec 17, 2025
Why do professional brands not operate without ongoing legal counsel?
In the fashion market, seemingly simple decisions—such as forming a partnership, hiring a supplier, launching a collection, or authorizing the use of the brand—can have direct consequences on reputation, financial results, and the very continuity of the business.
Carolina Lago Advocacia
Dec 15, 2025
How to protect your brand against scams and defaults in outsourced production
Outsourced production is a reality in the fashion supply chain: seamstresses, workshops, printing companies, raw material suppliers, and small ateliers make up an essential network for collections to exist.
Carolina Lago Advocacia
Dec 12, 2025