Com o crescimento do mercado digital, do e-commerce e da terceirização de produção, cada vez mais marcas brasileiras começam a atuar além das fronteiras nacionais. Entretanto, a expansão internacional exige um cuidado essencial: proteger a marca nos países onde ela atua ou pretende atuar.

In the fashion market, seemingly simple decisions—such as forming a partnership, hiring a supplier, launching a collection, or authorizing the use of the brand—can have direct consequences on reputation, financial results, and the very continuity of the business.

Outsourced production is a reality in the fashion supply chain: seamstresses, workshops, printing companies, raw material suppliers, and small ateliers make up an essential network for collections to exist.

Registering a trademark is more than just filling out a form at the INPI (Brazilian National Institute of Industrial Property). It's a technical task involving specialized legal analysis, protection strategy, and a deep understanding of the rules governing the Brazilian trademark system.