The fashion industry operates in a dynamic, competitive, and highly exposed environment—making contracts an essential tool not only for organizing partnerships but also for preventing risks that could compromise a brand's reputation and financial structure. Below, we present three strategic clauses that, when well-drafted, act as effective barriers against significant losses.

In Brazil, it is still very common for entrepreneurs to believe that simply using a brand over the years is enough to guarantee some kind of legal protection. However, especially in the fashion industry

Legal protection of designs in the fashion sector is one of the pillars of Fashion Law, especially when we talk about two central elements for a brand's identity: prints and patterns.

The 1st Specialized Panel of the Federal Regional Court of the 2nd Region unanimously upheld the annulment of the figurative trademark registered by Club Happy, concluding that the sign reproduced or imitated the previously registered New Balance logo — a mark widely used and recognized in both Brazilian and international fashion markets.