In the fashion industry, where aesthetics, identity and innovation go hand in hand, protecting creations goes far beyond registering a name. Understanding the difference between a trademark, patent and industrial design is an essential step to ensure legal security, market exclusivity and business longevity.

Social media has transformed the way brands and fashion designers position themselves in the market. However, along with exposure and viralization, risks also arise: among them, the improper use of creative elements, visual identity and even entire campaigns under the guise of “inspiration”.

In the fashion industry, it is common for brands to rely on the work of stylists, photographers, beauty artists and creative directors to develop specific campaigns or one-off collections.

In the era of influencer marketing, partnerships between brands and influencers have become one of the most powerful strategies for reaching new audiences and generating value for businesses. However, behind every successful ad, it is essential that there is a well-structured contract, capable of guaranteeing legal security for both the person hiring and the person promoting.