In the digital world, influencers increasingly use their stage name to promote products, services, and campaigns. But how is this name legally protected? A person’s civil name is protected as a personal right, ensuring protection against identity misuse. However, it does not grant commercial rights over associated products or services.

O setor de beleza é diretamente impactado pelo Direito da Moda, pois envolve não apenas aspectos criativos e de marketing, mas também responsabilidade civil e proteção do consumidor. Uma situação crítica ocorre quando um produto cosmético, como maquiagem, causa uma reação alérgica em um cliente.

Registering your brand goes far beyond a simple bureaucratic procedure. In the fashion industry, where visual identity, creativity, and reputation are key assets, protecting your brand is an essential step to grow with security and strength.

The so-called Pink Tax refers to the practice of charging higher prices for products targeted at women compared to equivalent products marketed to men — even when the quality, function, or composition is essentially the same.