The presence of influencers in fashion has ceased to be just a trend and has become an essential positioning and sales strategy. The relationship between brands and content creators drives campaigns, expands reach, and humanizes communication. However, when these collaborations are not supported by solid and legally sound contracts, the risks can outweigh the benefits.

The success of a fashion brand depends not only on creative talent and marketing strategies. Behind the scenes, there is an essential legal structure and due diligence that supports every fashion show, editorial, collaboration, and campaign.

In the fashion industry, originality is a true legal asset. Each piece, print, logo, collection, and visual concept carries economic and symbolic value that can—and should—be protected. However, it is essential to understand which elements of a creation actually qualify for registration under Brazilian law.

In an increasingly visual and dynamic landscape, fashion brands are investing in productions such as fashion shows, editorials, campaign videos, and hybrid formats (online/offline). These visual narratives create brand identity—but also generate complex assets that require legal protection.