Em um mercado cada vez mais conectado, a moda deixou de se limitar às passarelas e vitrines físicas. Hoje, o verdadeiro valor de uma marca também está no seu patrimônio digital — o conjunto de bens intangíveis que representam sua identidade, reputação e presença online.

In the fashion and influencer industries, where personal image and intellectual property are at the core of business, many professionals are choosing to structure their work through holding companies.

The fashion industry has entered a new era — one defined by transparency, ethics, and social responsibility. In this context, compliance has become an essential strategic pillar for brands that want to grow sustainably and protect their reputation.

The relationship between fashion brands and influencers has become a key marketing tool. However, the informality of this environment often raises a common legal question: can a brand demand to be tagged when an influencer wears its product?

The iconic red sole of French luxury brand Christian Louboutin has been the subject of a landmark legal decision in Brazil. In March 2023, the São Paulo Court of Justice (Appeal Case No. 1090308-66.2017.8.26.0100) upheld an injunction that prohibited a Brazilian footwear company from selling shoes with a similar red sole, recognizing that such feature constitutes the brand’s trade dress.

The fashion industry employs a wide range of professionals — from seamstresses and stylists to models and creative directors. Behind every collection, there is a network of labor relations governed by Brazilian labor law (CLT) and the Labor Reform (Law No. 13.467/2017).