Expanding your brand to the international market is a big step and can be an excellent opportunity for growth. However, the decision to internationalize your business should not be made without solid strategic planning.

Arezzo, a leading brand in the Brazilian footwear and accessories market, has announced the launch of an exclusive collection in collaboration with Italian designer Diego Dolcini — a renowned name for his creative work at fashion houses such as Gucci and Balmain.

In fashion, being on time is just as important as being on trend. And that is exactly what time to market proposes: delivering to the consumer what they want at the moment they want it — neither before nor after. E é exatamente isso que o time to market propõe: entregar ao consumidor aquilo que ele deseja no momento em que ele deseja — nem antes, nem depois.

When we talk about trade dress, we refer to the legal protection of visual characteristics that identify a product or service and differentiate it in the market. In the world of fashion and cosmetics, these visual characteristics go far beyond simple style; they are a fundamental part of the brand's identity and the consumer experience.