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Trade name, legal name, and registered trademark: know the difference and protect your brand
In the fashion industry, a brand’s identity is as valuable as the design of its pieces. However, many designers and entrepreneurs confuse three essential concepts: trade name, legal name, and registered trademark. Understanding the differences between them is crucial to avoid legal conflicts and protect your company’s intangible assets.

Carolina Lago Advocacia
Aug 221 min read


Do you know the importance of a well-drafted contract for your brand?
In the fashion industry, where creativity and business go hand in hand, a well-drafted contract is not just a formality — it’s a strategic tool to protect the present and future of your brand.

Carolina Lago Advocacia
Aug 201 min read


Leather and deforestation: what your brand needs to know to protect its reputation
Leather is an iconic fashion material, featured in luxury handbags, shoes, clothing, and accessories. Yet, behind its prestige and value lies a complex supply chain often marked by opacity and socio-environmental violations.

Carolina Lago Advocacia
Aug 182 min read
Could influencers lose the right to use their own names? Understand the risks
In the digital world, an influencer's identity is often their greatest asset. Stage names, nicknames, and even their legal names become brands recognized by the public and directly associated with products, services, and commercial partnerships. But, contrary to popular belief, the right to use one's own name is not absolute when industrial property issues are involved.

Carolina Lago Advocacia
Aug 151 min read
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