In an increasingly visual and dynamic landscape, fashion brands are investing in productions such as fashion shows, editorials, campaign videos, and hybrid formats (online/offline). These visual narratives create brand identity—but also generate complex assets that require legal protection.

In fashion, creativity is currency. But legally speaking, who owns what is created? This question is crucial for any brand that works with freelancers, photographers, designers, or creative suppliers.

Em um mercado cada vez mais conectado, a moda deixou de se limitar às passarelas e vitrines físicas. Hoje, o verdadeiro valor de uma marca também está no seu patrimônio digital — o conjunto de bens intangíveis que representam sua identidade, reputação e presença online.

In the fashion and influencer industries, where personal image and intellectual property are at the core of business, many professionals are choosing to structure their work through holding companies.