How do we prepare your fashion brand for international expansion with legal certainty?

Expanding a fashion brand into the international market requires strategic and legal planning. Without attention to legal aspects, a brand may face risks of intellectual property infringement, poorly structured contracts, and tax or regulatory difficulties in other countries.

To achieve this, our office is prepared to assist with:

1. International trademark registration – Registering a trademark nationally with the INPI (Brazilian Institute of Industrial Property) is only the first step. To operate in other countries, it is necessary to verify registration possibilities in the countries of interest or through international treaties, such as the Madrid Protocol, ensuring exclusivity and legal protection.

2. Adapted commercial contracts – Partnerships with distributors, representatives, or international marketplaces require clear contracts that comply with local legislation and minimize the risk of litigation.

3. Intellectual property protection – Models, designs, slogans, and logos must be formally protected to prevent copying or misuse in foreign markets.

4. Tax and regulatory compliance – Understanding local taxes, import/export rules, and consumer standards is essential to avoid penalties and tax issues.

5. Specialized legal advice – Legal support from international planning onward ensures that each strategic decision is aligned with Brazilian and international laws, strengthening the brand globally.

In Brazil, the Industrial Property Law (Law 9,279/1996) and the Brazilian Patent and Trademark Office (INPI) provide the basis for brand protection, while international treaties, such as the Madrid Protocol, extend this protection to other countries. Strategic legal advice is essential for your fashion brand to expand globally with security, solidity, and reliability, preventing risks and consolidating its international reputation.