In the fashion industry, it is common for brands to rely on the work of stylists, photographers, beauty artists and creative directors to develop specific campaigns or one-off collections.

In the era of influencer marketing, partnerships between brands and influencers have become one of the most powerful strategies for reaching new audiences and generating value for businesses. However, behind every successful ad, it is essential that there is a well-structured contract, capable of guaranteeing legal security for both the person hiring and the person promoting.

Louis Vuitton recently announced a price increase for one of its most popular bags, the Neverfull GM, in the United States. The price of the bag has increased from $2,100 to $100, bringing it to $2,200. This 4.8% increase is a direct response to the new 10% tariff on goods from the European Union (EU).

The fashion industry is not limited to the creative process and design of garments, but also involves a robust system of rights that guarantee the protection of the work of designers and brands. Fashion law, often little discussed, acts as a fundamental bridge between creativity and legal security.