Collab: Paulinha Saric in Arezzo's new campaign

Paulinha Saric, one of the biggest fashion influencers on TikTok, was chosen to star in Arezzo's new campaign. This type of partnership is governed by a collaboration contract, which defines the rights and duties of both parties, such as deadlines, deliveries and compensation.

The collaboration contract between brands and influencers is an essential tool in today's market. With the growth of influencer marketing, more and more fashion brands have sought strategic partnerships with personalities who have a strong presence on social media, as is the case with Paulinha Saric in Arezzo's new campaign.

This type of contract formalizes the relationship between the brand and the influencer, detailing fundamental aspects such as:

• Scope of the collaboration

• Deadlines and duration

• Remuneration

• Use of image

• Exclusivity

It is essential that the parties carefully negotiate the terms, ensuring that all aspects of the collaboration are clear and fair, both for the brand and the influencer. This avoids misunderstandings and ensures that the rights of both parties are respected.

In the fashion world, these collaborations are extremely valuable, as they help connect brands with new audiences and reinforce their branding in an effective and creative way. However, without a well-structured contract, both the brand and the influencer can face legal and financial risks.

Consulting a lawyer specializing in Fashion Law ensures that the collaboration contract covers all the legal and commercial needs of the partnership, offering security and transparency for both parties.