Is your brand truly protected? Learn about essential legal precautions

Entrepreneurship in the fashion industry involves creativity, strategy, and, above all, legal responsibility. A brand that grows without paying attention to legal requirements runs significant risks, which can affect contracts, intellectual property, customer and supplier relationships, as well as tax and labor implications.

Among the main precautions that every brand must observe are:

Clear and well-structured contracts – Formalizing agreements with suppliers, collaborators, influencers, and partners ensures that rights and obligations are defined, preventing future legal disputes.

Trademark registration and intellectual property protection – The INPI (Brazilian Institute of Industrial Property) protects the brand's name, slogan, logo, and exclusive products, preventing copying and misuse.

Compliance with tax obligations – Choosing the appropriate corporate type and following Federal Revenue regulations avoids fines, notices, and tax problems.

Compliance with the Consumer Protection Code (CDC) – Policies for exchanges, returns, advertising, and clear product information are mandatory and prevent litigation.

Preventative legal planning – Legal advice from the brand's inception stage allows you to identify risks and anticipate solutions, keeping your company safe and competitive.

Brazilian law imposes specific standards that directly impact the management of fashion brands: the Civil Code, the Consumer Protection Code (Law 8.078/1990), the Industrial Property Law (Law 9.279/1996), and the Copyright Law (Law 9.610/1998), which protect original creations, slogans, and intellectual works.

Therefore, having specialized legal counsel is essential to protect every aspect of your brand's operations, ensuring its growth with responsibility, strategy, and solidity, minimizing risks and strengthening its reputation in the market.