International protection for fashion brands: how to secure your trademark abroad

Expanding your fashion brand internationally requires strategic planning and precise legal measures. In Brazil, trademark registration is handled by the INPI (National Institute of Industrial Property, Law No. 9,279/1996), which grants exclusivity only within the national territory.

To protect your brand in other countries, it is necessary to register the trademark in the desired markets or use international mechanisms such as the Madrid Protocol, which allows centralized and simplified registration in multiple territories.

Beyond registration, it is essential to consider local laws in each country, monitor competitors, and implement measures to prevent copying or unfair competition. Without these precautions, your brand may lose exclusivity, incur financial losses, and damage its reputation.

Specialized legal counsel in Fashion Law ensures that every step of internationalization is planned carefully, protecting your brand, maintaining compliance, and allowing growth opportunities to be pursued safely and strategically.