Expanding a fashion brand requires strategies to increase its presence, standardize operations, and broaden revenue streams without compromising its established identity and reputation. In this scenario, two models often stand out: franchising and licensing.

Com o crescimento do mercado digital, do e-commerce e da terceirização de produção, cada vez mais marcas brasileiras começam a atuar além das fronteiras nacionais. Entretanto, a expansão internacional exige um cuidado essencial: proteger a marca nos países onde ela atua ou pretende atuar.

In the fashion market, seemingly simple decisions—such as forming a partnership, hiring a supplier, launching a collection, or authorizing the use of the brand—can have direct consequences on reputation, financial results, and the very continuity of the business.