Brand licensing: how to protect your creations and products with legal certainty?

Trademark licensing is a strategic tool for fashion brands, allowing creations and products to be commercially exploited by third parties under a contract, generating additional revenue and expanding brand reach.

However, without specialized legal guidance, licensing agreements can pose significant risks: poorly drafted contracts may lead to legal disputes, loss of trademark rights, misuse of brand image, and reputational damage.

Legal counsel ensures that licensing agreements cover:

• Royalties and compensation clauses, ensuring proper payment for brand usage;

• Territorial or product exclusivity, defining where and how the brand can be used;

• Term and renewal conditions, avoiding future conflicts;

• Intellectual property protection, including designs, logos, and collections;

• Responsibilities and penalties, in case of contractual breach.

Beyond legal protection, a well-structured licensing agreement enhances brand value, opens new business opportunities, and strengthens market positioning, making brand management more strategic and predictable.

Carolina Lago Advocacia provides full support in trademark licensing, from contract drafting and review to guidance on compliance and rights management, ensuring that every creation and product is protected and that the brand grows safely and sustainably.