In fashion, a brand goes far beyond visual identity: it conveys history, values, and the reputation built over time. This is precisely why registering it with the National Institute of Industrial Property (INPI) is an essential step for any business that wants to grow and remain competitive.

Fashion shows, launches, and activations are strategic moments to reinforce a brand's identity and generate market visibility. However, behind the catwalk lights, complex coordination takes place between suppliers, service providers, producers, and business partners. It is precisely in this backstage that many legal issues can arise.

Working with custom-made pieces is a way to provide exclusive and personalized service. However, this exclusivity raises important questions when the customer experiences dissatisfaction. After all, is it possible, or even mandatory, to exchange a custom-made piece?

Affected by geopolitical crises and the hardening of global economic relations, 2025 marks the beginning of a new era for the fashion industry. According to a report by Lectra, based on artificial intelligence from the Retviews platform, for the first time since 2010, consumer brands outside the luxury sector are expected to dominate the global market.