The relationship between fashion brands and influencers has become a key marketing tool. However, the informality of this environment often raises a common legal question: can a brand demand to be tagged when an influencer wears its product?

The iconic red sole of French luxury brand Christian Louboutin has been the subject of a landmark legal decision in Brazil. In March 2023, the São Paulo Court of Justice (Appeal Case No. 1090308-66.2017.8.26.0100) upheld an injunction that prohibited a Brazilian footwear company from selling shoes with a similar red sole, recognizing that such feature constitutes the brand’s trade dress. 

The fashion industry employs a wide range of professionals — from seamstresses and stylists to models and creative directors. Behind every collection, there is a network of labor relations governed by Brazilian labor law (CLT) and the Labor Reform (Law No. 13.467/2017).

Sustainability has moved beyond image-building — it’s now an economic and strategic pillar for modern fashion brands. What many businesses overlook is that Brazilian law already provides legal and tax mechanisms that reward sustainable practices.