Entrepreneurship in the fashion industry involves creativity, strategy, and, above all, legal responsibility. A brand that grows without paying attention to legal requirements runs significant risks, which can affect contracts, intellectual property, customer and supplier relationships, as well as tax and labor implications.

In recent years, the cancellation of brands and influencers has become an increasingly relevant phenomenon in the fashion market. A misinterpreted campaign, a partner's mistake, or a controversial statement can have immediate impacts on a company's image, sales, and even assets.

Launching a fashion brand goes far beyond creativity — it requires a solid legal foundation. The choice of the right business structure will directly impact taxation, governance, partner responsibilities, and the growth potential of your brand.

In the fashion industry, protecting intellectual property is essential to building value and ensuring exclusivity. Yet, many entrepreneurs confuse patents with trademark registration — and this can lead to serious risks.