The growth of a fashion brand must be anchored not only in creativity and innovation, but also in compliance with applicable industry legislation. This is where legal compliance comes in a set of internal practices and policies that ensure the company operates ethically, safely, and in accordance with the law.

In the fashion world, where image, name, and positioning are highly valuable assets, trademark registration is a fundamental and often overlooked step. Starting a business without a registered trademark can pose a real risk: from being prevented from continuing to use the chosen name to financial losses in legal disputes.

The 2nd Private Law Chamber of the Court of Justice of Rio de Janeiro decided that the fashion brand Farm should be ordered to pay compensation to actress Jessica Ellen in the amount of R$20,000, for moral damages, due to the unauthorized use of her image for commercial purposes on Instagram.

No universo da moda, onde criação e estratégia caminham lado a lado, o contrato é um instrumento jurídico fundamental. Ele formaliza as relações que, muitas vezes, começam de forma informal, mas que envolvem valores, prazos, entregas e expectativas claras entre as partes.