In recent years, the cancellation of brands and influencers has become an increasingly relevant phenomenon in the fashion market. A misinterpreted campaign, a partner's mistake, or a controversial statement can have immediate impacts on a company's image, sales, and even assets.

Launching a fashion brand goes far beyond creativity — it requires a solid legal foundation. The choice of the right business structure will directly impact taxation, governance, partner responsibilities, and the growth potential of your brand.

In the fashion industry, protecting intellectual property is essential to building value and ensuring exclusivity. Yet, many entrepreneurs confuse patents with trademark registration — and this can lead to serious risks.

My client requested an exchange for a custom-made piece. Am I obligated to accept?