Expanding your fashion brand internationally requires strategic planning and precise legal measures. In Brazil, trademark registration is handled by the INPI (National Institute of Industrial Property, Law No. 9,279/1996), which grants exclusivity only within the national territory.

In the fashion e-commerce sector, Terms of Use and Privacy Policies are not just formalities—they are legal requirements. They define the relationship between the store and its customers, outlining rules for purchases, deliveries, exchanges, returns, and the handling of personal data.

Expandir uma marca para novos mercados é um passo fundamental para o crescimento e consolidação do negócio. Porém, essa expansão deve ser planejada estrategicamente, considerando não apenas o potencial comercial, mas também a proteção legal da marca.

Many fashion brands expand their reach by selling products through multi-brand stores. However, without clear clauses on pricing, discounts, and promotions, products can be resold at lower prices without consent, potentially harming brand image and perceived value.