Many fashion brands expand their reach by selling products through multi-brand stores. However, without clear clauses on pricing, discounts, and promotions, products can be resold at lower prices without consent, potentially harming brand image and perceived value.

Trademark licensing is a strategic tool for fashion brands, allowing creations and products to be commercially exploited by third parties under a contract, generating additional revenue and expanding brand reach.

In the digital world, influencers increasingly use their stage name to promote products, services, and campaigns. But how is this name legally protected? A person’s civil name is protected as a personal right, ensuring protection against identity misuse. However, it does not grant commercial rights over associated products or services.

O setor de beleza é diretamente impactado pelo Direito da Moda, pois envolve não apenas aspectos criativos e de marketing, mas também responsabilidade civil e proteção do consumidor. Uma situação crítica ocorre quando um produto cosmético, como maquiagem, causa uma reação alérgica em um cliente.