Beauty: civil liability for allergic reactions to cosmetic products

The beauty industry is closely linked to Fashion Law, as it involves not only creativity and marketing but also civil liability and consumer protection. A critical issue arises when a cosmetic product, such as makeup, causes an allergic reaction in a consumer.

In these situations, civil liability applies to all suppliers, including manufacturers, distributors, retailers, and the brand endorsing the product. The Brazilian Consumer Protection Code (Law No. 8.078/1990) establishes that suppliers are responsible for any damages caused by products or services that may endanger consumer health or safety.

To mitigate legal risks, brands should implement preventive measures such as:

• Clear and robust contracts with suppliers and laboratories;

• Accurate and complete product labeling, including ingredient lists and potential allergens;

• Internal quality control and recall policies, ensuring product traceability;

• Specialized legal advisory in Fashion Law to monitor all stages of operations.

Beyond litigation protection, these measures strengthen the brand’s reputation, showing commitment to ethics, safety, and transparency, which are essential for fashion and beauty brands aiming for sustainable and trustworthy growth.

Furthermore, having specialized legal guidance from the outset ensures that every decision of the brand—from product development to consumer communication—is aligned with current legal standards, reducing risks and providing predictability in business outcomes.

Carolina Lago Advocacia focuses on preventive and strategic legal support, offering contract analysis, supplier oversight, and guidance on regulations in the fashion and beauty sectors, reinforcing the brand’s credibility and long-term stability in the market.