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The factory has lost the pilot pieces, I am about to launch the new collection, what do I do?
If you work in the fashion industry, you know that collection launch deadlines are tight and often unpredictable. Now imagine the chaos when

Carolina Lago
Jan 292 min read


Renner to pay R$100,000 in compensation for selling imitation luxury handbag
Recently, retail giant Renner was ordered to pay R$100,000 in damages to MCM Artefatos de Couro, a Brazilian luxury brand, for selling a bag

Carolina Lago
Jan 272 min read


The brand is only yours if you register it first - trademark registration
A brand is much more than a logo or a name. It is the identity of a business, a reflection of the hard work, innovation and vision of those

Carolina Lago
Jan 242 min read


Fashion and real estate law: Armani/House launches first real estate project in Brazil
O mercado imobiliário de luxo no Brasil acaba de ganhar um novo e aguardado destaque: a grife internacional Armani/Casa, em colaboração...

Carolina Lago
Jan 222 min read
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