Beauty sector grows 18% in the 1st quarter of 2025 in Latin America

The prestige beauty market in Latin America recorded an 18% growth in value in the first quarter of 2025, according to an analysis by Circana. Although significant, the performance signals a transition in the sector, which is beginning to balance channels, redefine leadership and open up new opportunities for brands of different sizes.

At the top of the movement is Mexico, responsible for half of the region's sales. Argentina surprised with a robust performance, signaling an economic recovery and growing interest in cosmetics and fragrances. Brazil, despite a slight decline in volume, stood out with good results in skincare and dermocosmetics, including the advance of Asian brands and products in mini versions. This expansion brings an important warning to brands: growing in a competitive and constantly changing market requires legal attention from behind the scenes.

The protection of visual identity, licensing and distribution contracts, alignment with the standards of the Consumer Defense Code and the Industrial Property Law, in addition to the sanitary regularization of products with Anvisa, are just some of the points that should be on the radar of brands in the sector. The lack of legal support can lead to risks such as improper use of image, contractual problems with retailers and marketplaces, and even litigation due to non-compliance with advertising and labeling standards.

With the sophistication of consumers and the diversification of sales channels, especially with the growth of digital platforms and influencers, it becomes even more urgent to establish clear guidelines on copyright, use of image and transparent commercial practices.

Here, Fashion Law acts transversally, ensuring that brands grow with solidity, legal certainty and ethical positioning in the market.

More than keeping up with trends, it is necessary to structure the foundation that will allow the brand to advance consistently, both within and outside Brazil. To do this, seek specialized legal advice.