In the digital world, an influencer's identity is often their greatest asset. Stage names, nicknames, and even their legal names become brands recognized by the public and directly associated with products, services, and commercial partnerships. But, contrary to popular belief, the right to use one's own name is not absolute when industrial property issues are involved.

In fashion, a brand goes far beyond visual identity: it conveys history, values, and the reputation built over time. This is precisely why registering it with the National Institute of Industrial Property (INPI) is an essential step for any business that wants to grow and remain competitive.

Fashion shows, launches, and activations are strategic moments to reinforce a brand's identity and generate market visibility. However, behind the catwalk lights, complex coordination takes place between suppliers, service providers, producers, and business partners. It is precisely in this backstage that many legal issues can arise.

Working with custom-made pieces is a way to provide exclusive and personalized service. However, this exclusivity raises important questions when the customer experiences dissatisfaction. After all, is it possible, or even mandatory, to exchange a custom-made piece?