The 2nd Civil Court of Santo Amaro, in São Paulo, has ordered a digital influencer to pay R$ 15,000 (approx. USD 3,000) in moral damages after posting a video that publicly humiliated a woman.

In the fashion industry, it is common for brands to hire designers, either as employees, freelancers, or through service contracts. But an important question arises: if that designer creates a piece that becomes a best seller, who owns the rights — the designer or the brand?

In the fashion industry, a brand’s identity is as valuable as the design of its pieces. However, many designers and entrepreneurs confuse three essential concepts: trade name, legal name, and registered trademark. Understanding the differences between them is crucial to avoid legal conflicts and protect your company’s intangible assets.

In the fashion industry, where creativity and business go hand in hand, a well-drafted contract is not just a formality — it’s a strategic tool to protect the present and future of your brand.