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Who owns the trend that went viral on social media?
In the world of social media, trends, or viral tendencies, are born, spread and receive thousands of views in a matter of hours. But can someone be legally considered the “owner” of a trend?
Carolina Lago Advocacia
Jun 92 min read
Do you know which of our legal services fits your needs?
Legal work in the fashion industry requires more than just technical knowledge: it requires strategic sensitivity, market knowledge and...
Carolina Lago Advocacia
Jun 63 min read
Your image is your greatest asset, and yes, it is protected by law!
In the world of fashion and influence, your image is not just a detail: it is a highly valuable legal asset. Whether you are a model, designer, stylist, influencer or content creator, your image, that which visually represents you in the market, is protected by law and must be treated with the same care as any other strategic asset of your personal brand.
Carolina Lago Advocacia
Jun 42 min read
What do Camila Coutinho, Kylie Jenner and Rihanna have in common?
Mais do que ícones da moda e do universo digital, Camila Coutinho, Kylie Jenner e Rihanna têm algo fundamental em comum: todas transformaram seus nomes próprios em marcas registradas. E isso é mais do que um detalhe, é uma estratégia de proteção, crescimento e consolidação de seus negócios pessoais.
Carolina Lago Advocacia
Jun 22 min read
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