The so-called Pink Tax refers to the practice of charging higher prices for products targeted at women compared to equivalent products marketed to men — even when the quality, function, or composition is essentially the same.

In fashion, a label is not just a detail. It provides essential consumer information and represents a legal obligation every brand must comply with.

Fashion is increasingly connected to sustainability, social responsibility, and environmental compliance. In this context, reverse logistics is no longer optional: it is a legal requirement under the Brazilian National Solid Waste Policy (Law nº 12.305/2010).

Starting a fashion brand requires more than creativity and distinctive products. It is essential to structure your business with legal security and tax planning from day one. Poorly planned decisions can create legal risks, financial losses, and damage your brand’s market reputation.