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3 reasons why registering your brand is essential for your fashion business
Registering your brand goes far beyond a simple bureaucratic procedure. In the fashion industry, where visual identity, creativity, and reputation are key assets, protecting your brand is an essential step to grow with security and strength.

Carolina Lago Advocacia
Sep 15, 20252 min read


Pink Tax in fashion: what brands need to know about gender-based pricing
The so-called Pink Tax refers to the practice of charging higher prices for products targeted at women compared to equivalent products marketed to men — even when the quality, function, or composition is essentially the same.

Carolina Lago Advocacia
Sep 12, 20251 min read


Is your brand paying attention to the labels on its items?
In fashion, a label is not just a detail. It provides essential consumer information and represents a legal obligation every brand must comply with.

Carolina Lago Advocacia
Sep 10, 20251 min read


Reverse logistics in fashion: is your brand ready for this strategic differentiator?
Fashion is increasingly connected to sustainability, social responsibility, and environmental compliance. In this context, reverse logistics is no longer optional: it is a legal requirement under the Brazilian National Solid Waste Policy (Law nº 12.305/2010).

Carolina Lago Advocacia
Sep 8, 20251 min read
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