Is your brand paying attention to the labels on its items?

In fashion, a label is not just a detail. It provides essential consumer information and represents a legal obligation every brand must comply with.

Under the Consumer Protection Code (Law nº 8.078/1990), suppliers are required to provide clear, accurate, and visible information about their products. Additionally, INMETRO regulations establish mandatory standards for textile labeling, defining what information must appear on each piece.

What a clothing label must include:

• Textile composition (fibers used);

• Manufacturer’s or importer’s tax ID (CNPJ in Brazil);

• Country of origin;

• Care and washing instructions;

• Size and other relevant usage details.

Risks of non-compliance:

• Fines and sanctions from Procon or INMETRO inspections;

• Consumer lawsuits due to misinformation or damages caused by misuse;

• Damage to brand reputation, especially in a market that values transparency and responsible practices.

Beyond compliance, proper labeling reinforces brand credibility, improves the consumer experience, and strengthens the brand’s positioning.

That is why working with a Fashion Law specialist is essential from the very beginning of a brand, including the development of legally compliant labels and oversight of suppliers and partners.

At Carolina Lago Advocacia, we support fashion brands in structuring their operations safely, preventively, and in compliance with legal standards — turning mandatory care into a strategy for positioning and trust.