Reverse logistics in fashion: is your brand ready for this strategic differentiator?

Fashion is increasingly connected to sustainability, social responsibility, and environmental compliance. In this context, reverse logistics is no longer optional: it is a legal requirement under the Brazilian National Solid Waste Policy (Law nº 12.305/2010).

In practice, reverse logistics means that companies are responsible for creating and maintaining systems that enable the return of products and packaging after consumption, ensuring their environmentally appropriate disposal.

For fashion brands, this includes managing textile waste and production leftovers, as well as collecting packaging and implementing reuse or recycling programs.

Key aspects fashion brands should consider:

• Legal compliance: establish internal policies and procedures in line with environmental regulations;
  

• Supplier contracts: include specific clauses on environmental responsibility and reverse logistics;
  

• Consumer communication: clearly inform customers about return channels for products and packaging;
  

• Corporate governance: adopt sustainability reports and show transparency in environmental practices;
  

• Preventive planning: rely on legal counsel to structure processes that prevent fines, environmental liabilities, and lawsuits from consumers or regulatory authorities.

Beyond compliance, reverse logistics strengthens the brand’s reputation, builds consumer trust, and positions the company within the standards of the international fashion business, where sustainability and compliance are increasingly valued.

At Carolina Lago Advocacia, we provide tailored legal solutions for fashion brands, ensuring that your operations meet environmental regulations, avoid legal risks, and turn sustainability into a strategic advantage.