Why is ESG essential for the future of your fashion brand?

In recent years, ESG has ceased to be just an acronym and has come to represent a true strategic pillar for brands that want to remain relevant in the market — especially in fashion.

The acronym ESG stands for three key areas: Environmental, Social and Governance. These three elements measure the impact of companies on the environment, people and the ethical and responsible management of their businesses.

In fashion, this means much more than reducing waste.

It means, for example:

• Using conscious and traceable raw materials

• Ensuring decent working conditions throughout the entire production chain

• Complying with environmental and labor standards

• Being transparent in contracts, charges and partnerships

• Avoiding deceptive practices such as greenwashing

And what does this have to do with the legal field? Everything.

A legal consultancy specialized in fashion law works directly in structuring policies and contracts aligned with the ESG pillars, reducing legal, reputational and financial risks. It is also the department that guides the brand so that its sustainable strategies are not just rhetoric — but rather are present in concrete, ethical actions that comply with the law.

In addition, with the increase in regulations in the fashion sector (such as labeling standards, joint liability in the production chain and data protection laws), the legal department becomes essential to ensure that the company grows in a sustainable and safe way.

ESG is, above all, a commitment to the future. And the future demands responsibility, coherence and a solid legal basis. Brands that ignore this movement tend to lose value in the market, credibility with consumers and even opportunities for internationalization.

Therefore, having specialized legal advice from the beginning — from the brand's conception to its expansion — is the most strategic path for those who want to grow consistently.