Registering your brand with INPI is not optional — it is strategic for growth

In fashion, a brand goes far beyond visual identity: it conveys history, values, and the reputation built over time. This is precisely why registering it with the National Institute of Industrial Property (INPI) is an essential step for any business that wants to grow and remain competitive.

By registering your brand, you acquire the exclusive right to use it throughout the national territory for the specified products or services. This means that no other company can use a similar name or sign that causes confusion in the market. Without this registration, you may lose the right to use your own brand—even if you created and used it for years.

The market has seen countless cases in which established companies had to change their names after lawsuits filed by third parties who registered first. In addition to the loss of their established identity, there are losses from rebranding, a drop in brand awareness, and a direct impact on sales.

Registration with the INPI is also essential for licensing agreements, franchises, and commercial partnerships, as it conveys credibility and security to investors and partners. It is, therefore, a strategic tool for expanding a brand's presence and strengthening its market position.

Although the registration process may seem simple at first glance, it requires technical attention to avoid rejections, oppositions, and conflicts with existing trademarks. Specialized support from the feasibility study to the granting of the registration increases the chances of success and reduces risks.

At Carolina Lago Advocacia, we handle every step of this process, ensuring your brand is protected for growth with security, exclusivity, and a long-term vision.