Do you want to register your brand? The year 2025 marks the reduction of deadlines and greater procedural legal security

If you want to register your brand, 2025 will mark an important step forward in the industrial property scenario in Brazil. The National Institute of Industrial Property (INPI) has begun a robust process of institutional modernization, focusing on improving the efficiency of trademark and patent registrations. This transformation seeks to respond to long-standing demands from entrepreneurs and intellectual production sectors, such as the fashion industry, which have long faced obstacles such as slowness and excessive bureaucracy in intellectual property protection processes.

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One of the central points of this new cycle is the reduction in the time required for the technical analysis of applications. The expectation is that deadlines will become shorter and more stable, providing greater legal certainty for applicants. For the fashion sector, this change is essential, since trends start and end quickly.

Another relevant highlight is the advance in the digitalization and automation of internal processes. By adopting technologies such as artificial intelligence for initial screening of applications and the reformulation of the digital service platform, INPI aims to provide a more agile, transparent and accessible experience for users. The expansion of the technical team also helped to keep up with the growth in demand, especially in sectors such as fashion, where continuous innovation requires fast and effective legal protection. For small entrepreneurs, these changes represent an important strategic gain.

In this context, having specialized legal advice becomes essential. Well-structured advice ensures not only the correct compliance with the legal steps, but also strategic alignment with the new INPI guidelines. For companies and professionals who want to protect their brand or invention with solidity and agility, the current moment is especially opportune.