The brand is only yours if you register it first - trademark registration

A brand is much more than a logo or a name. It is the identity of a business, a reflection of the hard work, innovation and vision of those who created it. However, the reality for many companies and fashion professionals is that, when they start their business, they do not give due attention to registering their brand. Registering a brand is one of the most important steps to protect what you have built, ensuring that your identity and brand rights are respected.

Unfortunately, many still believe that registering a brand is unnecessary or expensive. Others believe that, because they were the first to use a name or logo, their brand is automatically protected. However, without registration, the name or logo can easily be taken by another person or company, resulting in a legal dispute that can be time-consuming, costly and damaging to the business.

Renowned companies, such as Chanel, Louis Vuitton, Gucci, Prada and other major luxury brands, have understood the importance of registration since the beginning of their careers. They have protected their creations and identities with official registrations, making their brands not only iconic, but also financial assets of incalculable value.

Registering your brand is an investment in the future of your business. It ensures that all the time, effort and money invested in building your identity and developing your products or services will not be lost. Failure to register can lead to a total or partial loss of control over your brand, making it vulnerable to other companies that could claim their rights over it.

In addition, registration ensures that you have the exclusive right to use your brand, preventing someone else from using the same name or logo, which could confuse your customers and damage your reputation. Well-protected brands convey trust and professionalism to the market and to consumers, who know that they are purchasing products or services from a consolidated and legally protected brand.

Therefore, if you have not yet registered your brand, do not put it off. Registration is an essential step to protect what you have built and ensure that your business thrives safely, with the peace of mind of knowing that your identity is legally protected.

Remember: the brand is only yours when you register it.