Fashion events: how to protect your brand from supplier and service provider issues

Fashion shows, launches, and activations are strategic moments to reinforce a brand's identity and generate market visibility. However, behind the catwalk lights, complex coordination takes place between suppliers, service providers, producers, and business partners. It is precisely in this backstage that many legal issues can arise.

Among the most common conflicts are delays or failures in material delivery, missed deadlines, absence of contracted professionals, disagreements over pricing, and even disputes over intellectual property rights for content created during the event. Any of these impasses can compromise the experience, generate financial losses, and affect the brand's reputation.

Prevention begins before the event, with the clear formalization of each party's obligations and responsibilities. Well-structured contracts should detail the scope of services, deadlines, payment methods, confidentiality clauses, image use, intellectual property, and penalties for noncompliance.

In the fashion industry, every detail impacts the final experience. Therefore, hiring a specialized attorney ensures that contracts consider the specificities of this market, reducing risks and protecting the brand's interests at every stage of the event.

At Carolina Lago Advocacia, we advise fashion brands on drafting, reviewing, and managing contracts, ensuring that every partnership and event is carried out with legal certainty and predictability.