Vogue Ball: legal advice behind the success of major events

On February 22, 2025, the highly anticipated Vogue Ball once again enchanted the Brazilian Carnival scene, bringing to light the theme 'Vogueland: The Fantastic World of Fashion'. An event of such grandeur, which brings together celebrities, influencers and the biggest brands in the market, is not sustained by glamour alone. Behind the scenes, there is a complex legal structure that ensures that everything occurs in an organized and legal manner. Legal advice plays a vital role, providing security for all parties involved.

Imagem/reprodução: Vogue Brasil

When we think of major events like the Vogue Ball, a series of contracts are carefully drawn up. Image assignment and use contracts, for example, are essential to protect the identity of celebrities and influencers who attend and have their images widely publicized. These agreements ensure that their images are used appropriately, protecting the rights of the parties and preventing misuse.

In addition, sponsoring brands that associate their images with an event of this size need to be legally protected. Partnerships with big names, such as Bacio di Latte, Beefeater and 3 Corações, involve detailed sponsorship agreements, in which the rights and obligations of both parties are stipulated. This guarantees the brands the necessary exposure and protects their image in the market. These contracts are essential to avoid potential problems that may arise, such as conflicts over media rights or possible damage to the companies' reputations.

Imagem/reprodução: Marina Ruy Barbosa

Another key issue at the Vogue Ball involves licensing and intellectual property. Many of the looks presented at the event are inspired by creations by renowned designers or are tributes to fashion icons. In such cases, it is necessary to consider whether the recreation of certain models requires authorization. When a piece of clothing or accessory is directly inspired by a creation that involves elements protected by copyright, it may be necessary to obtain licenses or even pay royalties. This practice ensures respect for intellectual property and avoids litigation over improper use.

Finally, the entire organization of the event itself, from logistics to agreements with suppliers and service providers, requires meticulous legal planning. An event of this size involves rental contracts, security guarantees, risk management and a series of precautions to ensure that everything runs as expected. Every detail, from defining responsibilities to the execution of activities, undergoes a careful legal analysis to prevent future problems, such as cancellations or contractual failures.

Imagem/reprodução: Malu Borges

Legal advice is essential for large events like the Vogue Ball to be successful. In addition to guaranteeing the protection of those involved, it ensures that all brands and influencers are legally protected. Fashion law, in this context, plays a fundamental role, protecting intellectual property, mediating contracts and ensuring that all regulations are complied with.

If you want to organize or participate in an event of this size, it is essential to have a specialized legal team that understands the specificities of the fashion market and knows how to deal with the legal challenges that large productions impose. The Carolina Lago Advocacia team is prepared to advise your brand on every detail, from the conception to the execution of successful events.