Contracts between brands and influencers: what you can't miss to protect both sides

In the era of influencer marketing, partnerships between brands and influencers have become one of the most powerful strategies for reaching new audiences and generating value for businesses. However, behind every successful ad, it is essential that there is a well-structured contract, capable of guaranteeing legal security for both the person hiring and the person promoting.

Imagem/reprodução: Kendall Jenner

The contract between brands and influencers needs to be much more than a simple informal agreement. It should clearly establish obligations, the format of deliveries, the time of use of the image, the exclusivity of the campaign and the conditions for termination, avoiding confusion, financial losses and damage to the reputation of both parties, but without ever forgetting that each partnership has specific nuances, and that generic solutions can be the first step towards future wear and tear.

When a brand partners with an influencer, it is lending its image to a third party. Likewise, the influencer is linking its credibility to a product or service. Therefore, it is essential to formalize all points of the agreement with legal support. This protects against misinterpretations, non-compliance or even accusations of bad faith.

It is common for both influencers and brands to neglect this step, relying only on affinity or email exchanges. The problem is that, in the event of a disagreement, the lack of well-thought-out clauses can compromise reputations, generate losses and wear down professional relationships. In Fashion Law, a contract is more than just a document; it is a strategic piece that protects the creativity, reputation and freedom of action of all involved.

Therefore, when thinking about collaborations, also think about the legal structure that supports these relationships. It is not about bureaucracy: it is about protecting what has been built with so much care. If you are a brand owner or an influencer, count on a consultancy specialized in fashion to create tailored contracts, with language aligned with the sector and focused on conflict prevention.