Did you know that using images of models and influencers without authorization can lead to legal problems?

The use of images of models and influencers in advertising campaigns is one of the main marketing strategies for brands in the fashion world. However, care must be taken, as inappropriate use of these images can lead to serious legal problems.

A person's image is protected by fundamental rights. This means that, without proper authorization, your brand may be infringing on the image rights of models and influencers, resulting in legal action that could cause financial damage and damage to your brand's reputation. Explicit consent for the use of the image must be obtained through a clear and well-structured contract.

It is essential that your brand has well-drafted contracts with models and influencers, which clearly define the type of use of the image (for advertising, social media, promotional materials, etc.), the period of use, territoriality and the agreed financial compensation. The contract must also include clauses on the right to revoke authorization and improper use of the image, avoiding any misunderstandings or future disputes.

In a scenario as competitive and dynamic as fashion, having legal advice specialized in Fashion Law is essential. A specialized lawyer can guide your brand in structuring these contracts safely, ensuring that all legal issues are met and that the use of images is done ethically and legally. Furthermore, in the event of litigation, a specialized lawyer can act to protect the rights of your brand, avoiding or minimizing damages.

Legal advice not only helps to avoid legal problems but also preserves the image and interests of your brand. In Fashion Law, attention to the details of contracts and respect for the rights of those involved is crucial for the success of campaigns and for maintaining the credibility of your brand in the market.

Therefore, if your brand is using images of models or influencers, be sure to have adequate legal support to ensure that everything is in accordance with the law and to avoid future complications.