Is your brand ready to work with digital influencers?

Collaborating with digital influencers is a strategy increasingly used by fashion brands to connect with their audience in an authentic and impactful way. However, this practice goes far beyond simply sending products or paying for publications. There are legal and strategic issues that must be carefully analyzed before entering into any partnership. Let's look at the main points to consider:

1. Solid contract:

A detailed contract is essential to ensure that both the brand and the influencer clearly understand their obligations and expectations. Important points include: number of publications, deadlines, formats, exclusivity, and even penalty clauses in case of non-compliance. In addition, it is important to foresee situations such as cancellation or change of campaign.

2. Image rights:

The influencer's image is a valuable asset, and its use must be negotiated clearly. Make sure that the contract addresses the use of the image in different media and formats, and for how long the brand will have the right to use it. Also be careful with the use of the image beyond the scope of the initial partnership.

3. Transparent advertising:

For example, Brazilian law requires that paid or sponsored content be clearly identified as such. The brand and the influencer must be aligned on transparency with the public, to avoid problems with regulatory bodies, such as CONAR. Be careful to ensure that advertising follows legal guidelines, avoiding penalties.

4. Alignment of values ​​and principles:

More than a commercial partnership, it is essential that the influencer and the brand share the same values ​​and principles. This ensures a true and authentic connection with the public. When the values ​​of both are aligned, campaigns become more genuine, which increases consumer trust in the brand and avoids image crises, should principles conflict in the future.

Working with influencers can bring great returns for your brand, but it is essential to be prepared for legal challenges and ensure that both share the same principles. Before closing any deal, make sure that you have the necessary legal support and that the influencer chosen faithfully represents your brand's values.