I signed a contract with a multi-brand store, and they sold my product at a discount without telling me. Is that okay?

Many fashion brands expand their reach by selling products through multi-brand stores. However, without clear clauses on pricing, discounts, and promotions, products can be resold at lower prices without consent, potentially harming brand image and perceived value.

Essential contract clauses to protect your brand:

• Minimum resale price: sets the lowest allowed price;

• Discounts and promotions: conditions and limits for promotional campaigns, requiring prior approval;

• Contractual liability: penalties and compensation in case of breach;

• Communication and approval: obligation to notify about promotions in advance.

Even when contracts lack these provisions, clauses can be reviewed and adjusted, providing greater security for future operations.

Ignoring these aspects can lead to financial losses, brand devaluation, and legal disputes. Therefore, specialized legal advice in Fashion Law is crucial to protect contracts, collaborators, commercial partners, and brand reputation.

At Carolina Lago Advocacia, we provide strategic, personalized legal guidance for fashion brands, acting preventively to mitigate risks, safeguard every operation, and strengthen brand positioning in the fashion market.