5 legal mistakes that could lead to your fashion brand being sued

In the fashion world, creativity and innovation go hand in hand with legal issues that cannot be ignored. Brands that do not take care of legal aspects end up exposed to lawsuits that can be very damaging to their reputation and finances. Learn about the five most common legal mistakes that put fashion brands at risk and understand the importance of having specialized legal advice from the brand's conception.

1.⁠ ⁠Improper use of image

Using photos, videos or any type of image that contains people or works of third parties without authorization constitutes a violation of image rights and can result in lawsuits and compensation. Authorization must be express and documented.

2.⁠ ⁠Verbal contracts with influencers

In digital marketing, partnerships with influencers are common, but the absence of formal contracts can generate many problems, such as unfulfilled rights or unexpected charges. A written contract is the best way to ensure security for both parties.

3.⁠ ⁠Copying designs

Reproducing or being inspired by other brands' designs without authorization can lead to lawsuits for copyright infringement and industrial property rights. Protecting the originality of your creation and respecting the work of others is essential.

4.⁠ ⁠Using music without a license

Music used in institutional videos, commercials or events must be licensed to avoid fines and lawsuits for copyright infringement. Music platforms and artists generally require formal authorization.

5.⁠ ⁠Lack of environmental responsibility clause

The fashion market is increasingly attentive to sustainability. The absence of specific clauses in contracts or internal policies related to environmental impact can lead to legal liabilities and damage to the brand's image.

Why is specialized legal advice essential?

The area of ​​Fashion Law requires technical and specific knowledge to deal with these delicate issues. Having legal support from the moment your brand is created allows you to avoid risks, ensure well-drafted contracts, protect your intellectual property and comply with environmental and copyright laws. This allows your brand to grow in a safe and professional manner, earning the trust of the market.

Count on specialized legal advice to ensure that your brand is protected in all aspects. It is a worthwhile investment to avoid future headaches and ensure the success of your business in the competitive world of fashion.