Did you know that your brand could be losing money due to simple — and avoidable — legal errors?

In the dynamic world of fashion, creativity and agility are essential. But neglecting the legal aspect can turn good ideas into losses. Below we list 5 common legal errors that directly impact the growth and financial stability of fashion brands:

1. Not registering the brand with the INPI

Without registration, your brand name is not legally yours. This means that any other company can register it before you — and even prevent you from continuing to use it. In extreme cases, you may be forced to change your company's entire visual identity. A loss that starts with the image and goes straight to the financial side.

2. Not formalizing contracts with suppliers

In an industry where deadlines and quality directly impact collections, failing to formalize agreements with suppliers is a risk. A well-written contract provides for responsibilities, deadlines, payment methods and termination clauses, avoiding unnecessary disputes and losses.

3. Using prints or images without authorization

Using images, phrases, illustrations or even visual elements protected by copyright can lead to lawsuits and claims for compensation. This is especially true for collaborations with artists, designers and photographers — everything must be previously authorized and formalized by contract.

4. Not having well-defined contracts with influencers

Influencer marketing is a powerful strategy, but it also requires legal certainty. It is essential to establish, by contract, rules regarding content, deadlines, responsibilities and the use of images. A misunderstanding here can generate not only financial loss, but also damage to the brand's reputation.

5. Leaving the e-commerce without an adequate legal structure

Terms of use, exchange policy, privacy notice and clear purchasing conditions are mandatory items in an e-commerce. Without them, the brand exposes itself to legal sanctions and the loss of consumer trust, which directly impacts sales.

Avoiding these mistakes is a way to protect your business from the start. In fashion, the legal department doesn't just come into play when there's a problem — it acts as a preventative and growth strategy. It's about building solid, creative and legally sustainable brands. After all, a good idea only becomes a good business when it's well supported.