What do Camila Coutinho, Kylie Jenner and Rihanna have in common?

More than just fashion and digital icons, Camila Coutinho, Kylie Jenner and Rihanna have something fundamental in common: they all turned their names into registered trademarks. And this is more than a detail; it is a strategy for protecting, growing and consolidating their personal businesses. When a name becomes a brand, it becomes an asset!

In the world of Fashion Law, the name of an influencer or content creator can be much more than a signature. It is the face of the brand, the point of connection with the public and, when registered, it becomes a legal asset with commercial value, legal protection and exclusive use.

Why register a personal trademark?

•⁠ ⁠It prevents misuse: without registration, anyone can try to use the same name (or something very similar), which can generate confusion in the market and damage the reputation.

•⁠ ⁠Guarantees exclusivity: with registration with the INPI (National Institute of Industrial Property), the influencer has the exclusive right to use the name for products, services and projects.

•⁠ ⁠Facilitates partnerships and contracts: big brands prefer to do business with influencers who have their trademark registered, as this conveys professionalism and legal security.

•⁠ ⁠Values ​​the business: as an asset, a registered trademark can be licensed, sold or expanded more easily.

Inspiring examples

Camila Coutinho, one of the first Brazilian influencers to establish herself in the market, has her trademark registered with the INPI and uses it in several areas, such as fashion, beauty and education. Kylie Jenner and Rihanna have turned their names into empires: Kylie with her beauty line “Kylie Cosmetics” and Rihanna with Fenty, which operates in fashion, makeup and lingerie, all internationally registered trademarks.

Have you protected your name yet?

If you work as a digital influencer and have not yet registered your personal brand, you are leaving an asset unprotected. In a market where image is the main asset, legally protecting your name ensures space, security and authority.

Relying on specialized guidance in Fashion Law ensures that all the steps to register and protect your personal brand are taken strategically and safely. From choosing the correct class at INPI to defending against improper use, good legal support prevents losses and strengthens your presence in the market.

At Carolina Lago Advocacia, we work to transform names into protected brands. Because in the world of fashion and influence, image is power, and power needs to be protected.