Your image is your greatest asset, and yes, it is protected by law!

In the world of fashion and influence, your image is not just a detail: it is a highly valuable legal asset. Whether you are a model, designer, stylist, influencer or content creator, your image, that which visually represents you in the market, is protected by law and must be treated with the same care as any other strategic asset of your personal brand.

Image/reproduction: Pinterest

The right to image is provided for in the Federal Constitution and the Brazilian Civil Code. This means that the use of your image by third parties, whether in campaigns, publications, videos, packaging or any other format, depends on your express consent. Using it without authorization is a violation of rights and may result in compensation for moral and material damages.

And don't think that this only applies to big names. Anyone who has their image commercially exploited can (and should) demand compliance with the law. When we talk about fashion, we need to be even more careful: many brands use images in campaigns, actions with influencers, editorials and even in NFTs or AI, and all of this needs to be legally supported.

Furthermore, your image can also be registered as a trademark, which further increases your protection. This is especially true for those who work with digital influence or have a highly recognizable aesthetic in the market. Registering your trademark means protecting your identity, your style, and your legacy.

Here at Carolina Lago Advocacia, we closely monitor the appreciation of the image as one of the pillars of Fashion Law. We work to prevent conflicts, draft image assignment and licensing contracts, and, of course, hold those who violate this right accountable.

In an increasingly visual market, being remembered can be good.

But being used without authorization will never be acceptable.

→ Your image is your calling card. Its protection begins in the legal department.