Is your brand really protected or just known?

In the fashion world, where image, name, and positioning are highly valuable assets, trademark registration is a fundamental and often overlooked step. Starting a business without a registered trademark can pose a real risk: from being prevented from continuing to use the chosen name to financial losses in legal disputes.

Trademark registration grants the owner the exclusive right to use the trademark throughout the country in the chosen segment. In other words, it prevents third parties from using an identical or similar name in activities within the same industry, protecting not only the trademark's identity but also the investment made in positioning, branding, and communication.

Although it may seem like a simple process, the procedure requires technical and strategic attention. Issues such as choosing the correct class, the viability of the name, and potential conflicts with existing trademarks must be carefully analyzed to avoid denials or wasted time and resources.

In the fashion industry, where launches are rapid and reputations are built with each campaign, having the security of registration allows a brand to project itself, license products, establish partnerships, and even pursue international expansion with legal support.

At Carolina Lago Advocacia, we cover everything from feasibility analysis to filing and monitoring the process with the INPI, offering comprehensive assistance aligned with the specificities of fashion and the industry's legal requirements.

Don't wait for your brand to gain visibility before protecting it. The right time to register is before someone else tries to do it for you.