Brand licensing is an expansion strategy that can be highly beneficial for brands that want to grow without the costs and risks of producing

O mercado de franquias de moda no Brasil apresentou um desempenho impressionante em 2024, com um crescimento de 8,5% em receita, de acordo c

In the competitive fashion market, one of the great differentiators of a brand is the way it relates to its consumers.

On Friday, February 7, L’Oréal announced the acquisition of a minority stake in the renowned French brand Jacquemus. Founded in 2009.