L'Oréal buys minority stake in Jacquemus

On Friday, February 7, L’Oréal announced the acquisition of a minority stake in the renowned French brand Jacquemus. Founded in 2009 by Simon Porte Jacquemus, the brand has become one of the biggest names in contemporary luxury, especially popular with fashionistas and celebrities.

Now, with this partnership, Jacquemus is preparing to expand its presence in the beauty sector, creating an exclusive line with the support of L’Oréal Luxe. Cyril Chapuis, CEO of L’Oréal Luxe, highlighted the importance of this acquisition, stating that Jacquemus “will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our global leadership”.

In addition, Simon Porte Jacquemus stated that fragrance and beauty have always been part of his vision for the brand, making this partnership a natural next step for its growth. A transaction of this size goes far beyond the creation of products. Strategic partnerships between fashion and beauty involve complex legal issues. The acquisition of a minority stake requires well-drafted contracts to ensure that the rights of both parties are respected. In the case of Jacquemus and L’Oréal, it is essential to clearly define the responsibilities and rights to use the brand in the beauty sector.

In addition, Jacquemus is a brand known for its unique style, and its visual identity and creations need to be legally protected, especially when entering new markets, such as cosmetics.

Another interesting point is the entry into the beauty sector, which means that Jacquemus will be able to license its name and create exclusive products with L’Oréal. This process involves detailed licensing agreements, which must be monitored by specialized lawyers to ensure that the brand identity is preserved.

Acquisitions like this demonstrate the growing intersection between fashion and beauty, two sectors that, in addition to being creative, are highly regulated. Having lawyers specialized in fashion law is essential to ensure that partnerships and expansions are carried out in a safe and strategic manner.