Renner to pay R$100,000 in compensation for selling imitation luxury handbag

Recently, retail giant Renner was ordered to pay R$100,000 in damages to MCM Artefatos de Couro, a Brazilian luxury brand, for selling a bag similar to that of its competitor. Renner was accused of violating copyright by selling a product that imitated the design of the “Mini Box” bag, created by designer Luiza Mallman, from MCM. While the original bag was sold on the website of DL Store, a brand of the MCM group, for R$879, Renner sold a similar model in its physical store for R$199.

MCM, known for the exclusivity and originality of its products, filed a lawsuit in August 2023, alleging that the interlaced design of the handle and the vibrant colors of the bag had been copied without authorization. The process began with an urgent request for Renner to remove the product from its shelves, but the Court initially denied the request, requiring a more detailed analysis of the evidence.

After a conciliation hearing between the parties, Renner agreed to pay R$100,000 to settle the case. The amount was intended to compensate for any losses and damages caused by the sale of products considered counterfeit, that is, counterfeits or imitations of works protected by copyright.

This case is a clear example of the importance of specialized legal advice in fashion. Many companies end up facing lawsuits and financial losses because they do not have adequate legal guidance. Legal advice in Fashion Law can identify risks, prevent copyright infringement, protect intellectual property and avoid damage to the brand's reputation.

The fashion industry is complex and dynamic, involving several legal issues, such as brand protection, design and intellectual property. The lack of specialized legal support can result in serious problems, such as the one faced by Renner.

With adequate legal advice, your brand will be protected and prepared to face the challenges of the market, ensuring that your rights are preserved and that you can focus on growing your business.

Count on legal advice specializing in fashion to take care of the legal aspects of your brand and prevent problems like this from harming your business.