In fashion, being on time is just as important as being on trend. And that is exactly what time to market proposes: delivering to the consumer what they want at the moment they want it — neither before nor after. E é exatamente isso que o time to market propõe: entregar ao consumidor aquilo que ele deseja no momento em que ele deseja — nem antes, nem depois.

When we talk about trade dress, we refer to the legal protection of visual characteristics that identify a product or service and differentiate it in the market. In the world of fashion and cosmetics, these visual characteristics go far beyond simple style; they are a fundamental part of the brand's identity and the consumer experience.

The news that shook the luxury fashion market: the Prada Group announced the purchase of the iconic Versace label for US$1.4 billion, after intense weeks of negotiations. The acquisition of the brand, which was founded by Gianni Versace in 1978, further strengthens Italy’s position in the global luxury sector, dominated mainly by US groups and the French giant LVMH.

Nos últimos anos, ESG deixou de ser apenas uma sigla e passou a representar um verdadeiro pilar estratégico para marcas que desejam se mante