Strong brands have a solid legal basis. Does yours?

In the fashion industry, it is common for brands to prioritize design, branding and visual communication at the beginning of their journey. However, many end up neglecting an essential pillar for the healthy growth of the business: specialized legal support.

Image/reproduction: Alaia

The lack of legal advice can generate a series of invisible risks that, sooner or later, become real and costly.

Among the most common problems faced by brands without legal advice are:

• Use of a name already registered by third parties, requiring a complete change of the brand identity;

• Weak or generic contracts, especially with suppliers, freelance designers, influencers and licensing partners;

• Lack of protection for prints, designs, content and creative campaigns;

• Difficulty in holding third parties responsible for damage to the brand's image or deliveries outside the contracted scope;

• Labor risk in informal partnerships with production teams or backstage at fashion shows;

• Vulnerability in collaborations and capsule collections without a clear definition of intellectual property.

Just as a fashion show cannot happen without seamstresses, makeup artists, producers and lighting, a brand's legal structure also needs to be in place behind the scenes, ensuring that everything runs smoothly.

A legal consultancy specialized in Fashion Law understands the nuances of this sector: specific contracts, copyright, image, company name, consumption, sustainability and much more.

In addition, it accompanies the brand from the beginning, offering strategic support at key moments: collection launches, partnerships, expansion, internationalization, and even reputational crises. Legally prepared, your brand will go further

Relying on legal support is a preventive and strategic measure. It allows the brand to grow safely, avoiding rework, losses and legal disputes. If your brand is growing or intends to position itself professionally, evaluate how much a solid legal structure can be decisive in this process.

Want to know more about how to protect your fashion brand with strategy and security? Contact our team. We are ready to guide you.