Fashion e-commerce: do you know why terms of use and privacy policies are mandatory?

In the fashion e-commerce sector, Terms of Use and Privacy Policies are not just formalities—they are legal requirements. They define the relationship between the store and its customers, outlining rules for purchases, deliveries, exchanges, returns, and the handling of personal data.

In Brazil, these obligations are governed by the Consumer Defense Code (Law No. 8.078/1990), which guarantees clear and transparent consumer rights, and by the General Data Protection Law (LGPD, Law No. 13.709/2018), which regulates the collection, storage, and processing of personal information.

Beyond legal compliance, these documents are strategic tools for protecting the company from potential disputes, building customer trust, and strengthening the brand’s reputation.

Well-drafted Terms of Use and a consistent Privacy Policy also help prevent conflicts with suppliers, partners, and influencers, ensuring that all operational procedures comply with current regulations.

Finally, specialized legal counsel in Fashion Law is essential to draft, review, and update these documents in a personalized way, adapting them to the brand’s specific needs and the evolving legal landscape.