Opening your own brand requires more than creativity: do you know the essential precautions?

Starting a fashion brand requires more than creativity and distinctive products. It is essential to structure your business with legal security and tax planning from day one. Poorly planned decisions can create legal risks, financial losses, and damage your brand’s market reputation. Key aspects include:

• Choosing the right corporate structure for your business, ensuring it aligns with the company size, operational model, and growth strategy. Each corporate type brings different tax implications, responsibilities, and governance rules;
  

• Drafting the articles of incorporation and other corporate documents clearly, protecting shareholders’ rights, preventing disputes, and strengthening governance. Well-structured contracts are critical for formalizing agreements with suppliers, partners, employees, and service providers;
  

• Managing tax obligations in compliance with the Federal Revenue Service, respecting deadlines, tax regimes, and rules specific to the chosen corporate structure. Mistakes at this stage can lead to fines, audits, and financial issues that affect brand operations;
  

• Preventing contractual and labor risks, including agreements with employees, influencers, collaborations with other brands, and suppliers of products or services. Each clause must safeguard the brand, ensuring legal security and avoiding future losses;
  

• Ensuring compliance and strategic planning, including intellectual property rights, brand protection, and licensing contracts. Preventive legal support helps anticipate problems, reduce litigation, and maintain a strong brand reputation.

Investing in preventive legal guidance is not only a protective measure: it is a strategic investment that allows your brand to grow with security, solidity, and long-term vision. In addition to avoiding disputes, legal consulting strengthens relationships with suppliers, partners, and consumers, transmitting credibility and professionalism.

At Carolina Lago Advocacia, we provide specialized and personalized legal support, structuring your brand from launch to expansion, ensuring that every decision aligns with your business goals and best practices in Fashion Law.